Every day, millions of people use Google or other search engines to find information about business services or products for sale. 90% of these users click on the links located on the first page of search results. Those sites which do not appear on the first few pages often get very few clicks or no clicks at all. Hence, websites need to be optimized so that they can get a favorable ranking in Google.Nowadays, we can hire the services of professional SEO consultants who have years of practical and applied knowledge, and can use latest SEO software, to bring their client’s websites to the top. Their service starts with identifying the best keywords to use for higher page visits. These search phrases or keywords are directly related to the products or services offered on the client’s website. This is the most important step in any SEO campaign as a poor choice of keywords can ruin the prospect of the website.To choose the best keywords, professional SEO consultants study the site, the target audience and the competition. Once the keywords are selected, the next step is to create links from other relevant websites. This is a laborious process since it takes many different links to generate sufficient amount of traffic. To get these links, they will register the website in directories, forums, wikis, social bookmarking, etc.Most professional SEO services also include the creation and optimization of the content of the website. Recently, Google changed its indexing software and introduced a new software called ‘Google Panda’ which can easily detect websites with copied or junk content and can exclude them from indexing. Thus, it’s important that the content is original, makes sense and is pleasant to read.The SEO consultants will also indulge in ongoing analysis of the positions reached, the bounce rate, time spent on the site, user navigation and many other factors that will help people in achieving the goals of their SEO campaign. Once a desired rank is achieved, it is also important that the professional SEO consultant keeps a track of the site to make sure that it retains its rank.Thus, people who want to get more traffic to their websites through legitimate means can hire the services of a professional SEO consultant, who can use different SEO techniques to get backlinks for the website, increase the flow of traffic and eventually improve the ranking of the website.